The Rude Chocolate Company was launched in 1988. Not that long ago you may think.

Since then many things have changed. In the early days we weren't allowed to call them chocolate Willy's, and all advertising was geared to small classifieds in places like the Sunday Times and Private Eye, and er.... just the occasional one going into a top shelf magazine. Virtually all the publisher's insisted on us advertising them as "chocolate Thingy's". (dear oh dear) So that's what we did. Fortunately our customers were smart enough to second guess that one.

So you think the Nanny State is only a recent invention do you? Never ever did we think we were fighting a cause for common sense, but that's what it became, and in our own way we like to think that we changed the World! Well not exactly, but we sold hundreds, probably thousands of "Thingy's" everywhere. 200 went to Hong Kong for a dinner party... Why? 50 to Rio de Janeiro... they melted away in the heat in Customs somewhere...but our customers were always and have always been blessed with a sense of humour, and so are we......we think. One memorable order came in from a customer in Henley on Thames. He put his postcode as HOT 5EX. And we believed him!

We've been inundated with requests to set up a website....and yeah we should have done it ages ago.... but we have been busy you know! So here it is... and what a big and scary place it is! We have also undergone a thorough overhaul of just about everything. The only thing we have not and will not compromise on is the quality of the chocolate. This stuff isn't cheap, and all of our products are made with the finest Belgian Chocolate. How you eat it is up to you. One lady took great delight in describing how she grated it on to her cakes... as if we need to know... but it’s still the best we can find, and we hope you agree.